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XLRI Delhi-NCR Campus

Faculty & Research

XLRI takes pride in having around seventy full-time, faculty across functional disciplines

Dr Narasimhan Rajkumar

Dr. Narasimhan Rajkumar

Associate Professor

Functional Area

Brief Profile

Designation : Associate Professor

Qualification : B.E.; PGDM (XIMB); Ph.D. (Utkal University)

Email :

Functional Area : Marketing

Experience Detail
  1. May 2007 to date Associate Professor XLRI, Jamshedpur
  2. 2005- May 2007 Associate Professor, IBAT SOM, KIIT Deemed University, Bhubaneswar
  3. 2003-2005 Marketing Manager- Paradeep Phosphates Ltd.
  4. 1998-2003 Assistant Professor, IBAT, Bhubaneswar.
  5. 1996-1998 Branch Manager – GE Capital TSFL, Pune.
  6. 1995-1996 Manager–Credit – GE Capital, New Delhi
  7. 1993-1995 Manager???Credit, Manager (Car Finance) – SRF Finance Ltd. (New Delhi and Mumbai)
  8. 1990-1991 Shift Engineer – Orissa Synthetics Limited,  Dhenkanal
Courses Taught
  1. Consumer Behavior
  2. Pricing Management
  3. Retail Management
  4. Services Marketing
  5. Marketing Engineering and Analytics
Intellectual Contribution (Publications)

Journal Articles-Refereed

  1. Rajkumar N (2001), Consumer Processing of Price InformationA Review Sankalpa, 8 (2),pp 99-107
  2. Rajkumar N (2002), Price Sensitivity Measurement. Sankalpa, 10 (1) pp 106-203
  3. Rajkumar N (2003), Effect of Odd Price on Demand Sankalpa, 10 (2) pp 39-53
  4. Vengopal P, N Rajkumar and Raghuram Tata (2015) Concerns of Global Warming among Professionals in India, MLS (under publication)

Scholarly Books

  1. Narasimhan Rajkumar Book Titled Pricing Management under development. Publishers Tata McGraw Hill. (Dec2011)

Conference Proceedings-Refereed

  1. Concern for Global Warming Amongst Professionals in Urban India. Presented at ANZ Academy of Management Conference, held at Hobart, December 4-6, 2013.

Paper Presentations-Refereed

  1. Venugopal P, N Rajkumar and Raghuram Tata (2014), “Transition between Shopper Types: A Study of Food Buying by Indian Professionals” presented at the ANMAC 2014 conference held from 1st to 3rd December 2014

Cases developed for Teaching purpose

  1. “E.Schrodinger and the first store In India”   with XLRI CaseDevelopment Centre (XLCDC)  along with the Teaching Note with the Registration No: XLRI101625, January 2016
  2. Resonance Phosphate Limited (Rpl): Resonating Strings Of Sales Organization Structure For Synergistic Flows  with XLRI Case Development Centre (XLCDC), Registration No. XLRI101409, Nov 2014
  3. Suma Damodaran  E- course material developed for Educatis Foundation, Switzerland, titled “Price Management” – Suma Damodaran and Rajkumar, Aug 2010

Other Professional Activities

Co-ordinating/Organizing Workshop/Conferences /MDPs

  1. Tata Facilities Managers, 
  2. Tata Shared Services; 
  3. Airtel Ltd., 
  4. Axis Bank, 
  5. ICICI Bank, 
  6. Laxmi Bank, Kathmandu,
  7. Indian Railways, 
  8. India Post, 
  9. Canara Bank, 
  10. UCO Bank, ABG Group (Retail Division), 
  11. Ashok Leyland (Services Personnel), 
  12. Tech-Mahindra, 
  13. Tata Chemicals Ltd (Pricing Management), 
  14. Britannia Industries (Communication Resource Allocation), 
  15. Tata Steel, 
  16. Tata Motors, 
  17. JUSCO, 
  18. Aircel Dalmia Bharat Ltd, 
  19. Ultratech Cement

Visiting Faculty

  1. Visiting Faculty at Utkal University, Bhubaneswar,
  2. S P Jain Center for Management and Research, Dubai Campus.