ExLink, a student society, was founded in 1999 to coincide with XLRI’s Golden Jubilee Celebrations. External Linkages (better known as ExLink) is entrusted with building the brand and handling media management of XLRI, Jamshedpur. It is also known as the face of XLRI.

ExLink Mission:

To represent XLRI as a B-school that nurtures management professionals who uphold core values of ethics, excellence, and integrity
To discharge the dual responsibility of internal as well as external branding and communication by streamlining all committee and campus activities and channelling them to the media
To act as the spokesperson for XLRI to the outside world, nurture the brand and utilize its synergies where appropriate
To build cordial relations with media and draft media strategies for the numerous events taking place on campus
Regularly updating the various platforms of external communication like blogs, Facebook, Twitter, YouTube, and LinkedIn accounts and contribute to keeping the student section on the website updated
Encouraging students to contribute articles for the in-house magazine Magis