- Academic Programmes
- Executive Education
- Faculty & Research
The Marketing Association of XLRI, or MAXI as it’s fondly known as, is the oldest committee on campus as well as the oldest co-curricular committee in the country. Established fifty years ago, in 1971, MAXI’s mandate has been simple to popularize the field of Marketing at XLRI and ensure that fun and quirkiness are an integral part of the entire process.
All events conducted by MAXI are designed to give students a deep, working insight into what Marketing is really about. This is achieved through a mix of competitive events, talks, interaction sessions, conferences and of course, the world renowned MAXI Fair, its flagship event. MAXI is possibly the best known and most respected committee, both within and outside XLRI. This standing is a result of constant innovation be it in the more famous form of MAXI Fair, carrying out one of its kind, world renowned disguised research, or other initiatives like Mindscapes India’s first seminar on the applications of Behavioral Research in Marketing.
Yet another major marketing event, Circus Maximus, held during Ensemble Valhalla the annual XLRI Fest, is perhaps the most hands on marketing event on the B school circuit. Intra college activities like MAXI Bazaar, MAXI Section League, AdTwist and industry interaction sessions under the Food For Thought umbrella serve to add flavour to the academic courses taught in Marketing and keep the interest and enthusiasm high.
An ISO 9001-2000 certified organization, MAXI is probably the only committee in India to hold a Limca and a Guinness World Record. Our social media and web presence is unparalleled in the Indian B school circuits as well, with our Facebook page having over 60,000 likes and a peak weekly reach of over 20 million and our YouTube channel which has about 1 million views.
The committee strives to achieve new heights in marketing for the Delhi-NCR campus. Never one to rest on its past laurels, MAXI continually strives to innovate and provide the best possible learning experience to the students to maintain XLRI’s standing as ‘The’ destination for marketing.