Qualification: PhD (Institute of Rural Management Anand, Gujarat), Post-Graduation (Institute of Rural Management Anand, Gujarat), Post-Graduation (Bidhan Chandra Krishi Viswavidyalaya, West Bengal), Graduation (Anand Agricultural University, Gujarat)

Functional Area: Marketing

Work Experience

• Assistant Professor, XLRI – Xavier School of Management (Delhi-NCR)
• Associate Professor, O.P. Jindal Global University
• Assistant Professor, O.P. Jindal Global University
• Senior Research Associate, O.P. Jindal Global University
• Product Manager (Government and Rural Health) , ICICI Lombard General Insurance Company Limited
• Assistant Manager (Relationship Marketing), Assistant Manager (Relationship Marketing)

Research And Publications

Articles in peer-reviewed journals

• Shaikh, A., Banerjee, S., & Singh, B. (2023). The Differential Impact of e-Service Quality’s Dimensions on Trust and Loyalty of Retail Bank Customers in an Emerging Market. Services Marketing Quarterly, doi:10.1080/15332969.2022.2161811 (ABDC-B)
• Banerjee, S., & Shaikh, A. (2022). Impact of brand nostalgia on intention to purchase brand extensions: Moderating role of brand attachment. Journal of Product & Brand Management, 31(7), 1005-1017 (ABDC-A)
• Banerjee, S., & Sreejesh, S. (2022). Examining the Role of Customers’ Intrinsic Motivation on Continued Usage of Mobile Banking: A Relational Approach. International Journal of Bank Marketing, 40(1), 87-109 (ABDC-A)
• Banerjee, S., & Sreejesh, S. (2022). Role of word-of-mouth communication in consumer brand relationship initiation and maintenance: insights from the bottom of pyramid markets. International Journal of Emerging Markets, doi:10.1108/IJOEM-03-2021- 0401 (ABDC-B)
• Shaikh, A., Mukerjee, K., & Banerjee, S. (2022). Cab-sharing services and transformation expectations of consumers: The moderating role of materialism. Benchmarking: an International Journal, 30(1), 234-255 (ABDC-B)
• Banerjee, S., & Ghosh, A. (2022). Till death do us part – customer commitment after negative publicity: the role of relational variables and cognitive dissonance. AsiaPacific Journal of Business Administration, doi: https://doi.org/10.1108/APJBA-08- 2021-0411 (ABDC-C)
• Banerjee, S., Ratnakaram, S., & Lohan, A. (2021). Customers’ relationship maintenance and loyalty intentions after a brand transgression: A moderated mediation approach. Journal of Strategic Marketing. doi: https://doi.org/10.1080/0965254X.2021.1971283 (ABDC-A)
• Banerjee, S., & Shaikh, A. (2020). Examining the Impact of Contextual Factors in Brand Relationship Initiation and Maintenance: Evidence from Bottom of Pyramid Markets. Review of Marketing Science, 18(1), 75-97 (ABDC-C)
• Banerjee, S., Ghosh, A., Kagan, A., & Chatterjee, S. (2019). Mortality Salience Effects on Evaluations of Foreign Brands: Evidence from India. Journal of International Consumer Marketing, 31(2), 147-161 (ABDC-B)

Publications in Conference Proceedings

• Banerjee, S., & Ratnakaram, S. (2019). Brand Transgressions: Measuring the Influence of Relationship Marketing Strategies in Customer Forgiveness Behaviour. In S. P. Jain & A. Vijayalakshmi (Eds.), AP – Asia-Pacific Advances in Consumer Research (Vol. 12, pp. 20-21). Duluth, MN: Association for Consumer Research.
• Banerjee, S. (2018). Word-of-Mouth Communication and Consumer Brand Relationship Formation in Rural India. In J. Conduit, C. Plewa, & D. Wilkie (Eds.), 2018 ANZMAC Conference Proceedings (pp. 553-556). Adelaide: University of Adelaide.