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Visit our Jamshedpur campus
Dr. Mohit Malhan

Dr. Mohit Malhan

  • Designation: Assistant Professor
  • Functional Area: Marketing
  • Email: mohit@xlri.ac.in
  • Qualification: PGDM-IIM Calcutta; Ph.D. - IIM Lucknow

Brief Profile

Mohit Malhan holds a doctorate in marketing from the Indian Institute of Management Lucknow, India. He earned his bachelor’s degree (Bachelor of Technology) in Mechanical engineering from the National Institute of Technology Kurukshetra, India, and his Master of Business Administration from the Indian Institute of Management Calcutta, India. Mohit has over three years of industry experience in the automotive and e-commerce industries and has held regular teaching assignments since 2021. He has published in internationally renowned peer-reviewed journals and in the popular press, including Forbes and The Times of India. His research interests include Digital Marketing, Information Processing, Consumer Behaviour and Marketing Ethics.

Achievements and research interest/area of research interests

Digital Marketing, Artificial Intelligence (AI), Information Processing, Consumer Behaviour and Marketing Ethics

Courses taught

B2B Marketing, Digital Marketing and Analytics, Marketing Models (FPM)

In-company programs

B2B Marketing for a global aluminium manufacturer

Journal articles-refereed

  1. Mohit Malhan, 2025. Bridging the engagement gap in B2B marketing education: Integrating storytelling and AI, The International Journal of Management Education, Volume 23, Issue 3, 2025, 101279, ISSN 1472-8117, https://doi.org/10.1016/j.ijme.2025.101279.
  2. M Malhan, PP Dewani. Customer engagement on social networking sites: an experimental analysis in the tourism and hospitality sector. Current Issues in Tourism (ABDC-A), 1-26 (2022)
  3. M Malhan, PP Dewani, A Nigam, D Vaz, EAA Ogbeibu. Exploring Customer Engagement on Social Networking Sites: A Qualitative Research Enquiry. Journal of Global Information Management (JGIM) (ABDC-A) 30 (5), 1-28 (2021)
  4. PP Dewani, M Malhan, S Mathur. Box office collection of sequel movies: exploring brand extension effect. Journal for Global Business Advancement 14 (3), 288-311 (2021)
  5. M Malhan, PP Dewani. Propaganda as communication strategy: Historic and contemporary perspective. Academy of Marketing Studies Journal 24 (4), 1-15 (2020)

Published articles in newspapers/magazines

  1.  `Social Media Automation: The Future Is Now`, published by Forbes India. https://bit.ly/3AiOmWP
  2.  `Why All Management Students Must Learn Digital Marketing`, published by The Times Of India Bangalore Edition. https://bit.ly/3Dtpq0a