Qualification : PhD (MDI Gurgaon), MSc. (Marketing), University of Manchester
Functional Area : Marketing

Journal Articles Published

• Chhabra, S., Mukherjee, J., & Agarwal, M (2023). Understanding Privacy Paradox: An Experimental Approach to Study Privacy Concerns and Actual Disclosure Among App Users’. Journal of Organizational Computing and Electronic Commerce. ABDC A
• Chhabra, S., Sindhi, S., & Nandy, M. (2022). Factors Affecting the Adoption of Slow Fashion–An Exploratory Study of Multiple Stakeholders. Journal of Macromarketing, 42(4), 492-509. ABDC A
• Chhikara, R., Garg, R., Chhabra, S., Karnatak, U., & Agrawal, G. (2021). Factors affecting adoption of electric vehicles in India: An exploratory study. Transportation Research Part D: Transport and Environment, 100, 103084. ABDC A
• Chhabra, S. (2022). Why Does Privacy Paradox Exist?: A Qualitative Inquiry to Understand the Reasons for Privacy Paradox Among Smartphone Users. Journal of Electronic Commerce in Organizations (JECO), 20(1), 1-20. ABDC B
• Chhabra, S., & Girija, S. (2021). Communicating bad news of COVID-19: An empirical study of patients’ preferences in India. Health Marketing Quarterly, 38(2-3), 205-221. ABDC B
• Garg, R., Chhikara, R., Chhabra, S., & Bhardwaj, A. (2021). Factors determining intention to vaccinate against Covid-19: A developing nation perspective. Health Marketing Quarterly, 38(2-3), 116-129. ABDC B
• Chhabra, S. (2017). An empirical analysis of the effect of a retailers loyalty programme on their customers’ loyalty. Global Business Review, 18(2), 445-464. ABDC C.
• Chhabra, S., & Mukherjee, J. (2015). Loyalty to a Brand and its Extension in High Involvement Purchases. Asian Journal of Empirical Research, 5(12), 252-263.
• Chhabra, S. (2016). Designing Value Proposition for Passenger Cars Based on Customer’s Preferred Attributes: An Emerging Market Perspective. Asian Journal of Empirical Research, 6(8), 210-227.
• Chhabra, S., Chhikara, R., March (2016). Segmentation of Cinema Audiences in the Indian Movie Industry: A Marketing Strategy Perspective. aWEshkar Journal, Volume XX (1) 39-51
• Kumari, S., & Chhabra, S., (2012). Understanding leadership through leader competency profiling’ Business Analyst. Volume 33 Issue 2 October 2012 – March 2013 ISSN 0973-211X